A.W.A.R.E. CAMPAIGN – Sexual Assault
Credits: Bryan Jovan Cuello
"Become a Voice for those in Fear"
If there was a brand that stood behind this whole heartily, it would be A.W.A.R.E Causes.
Based in California, this company has started a mission to spread awareness through a jewelry line that showcases different colors to represent different causes.
In 2018, Tyler McHenry brought up the idea to set up a photo shoot for the brand. Intrigued, I decided to do some research.
In conjunction with the photoshoot, I brought up the idea of shooting a Campaign video. Tyler connected with Pierson (Founder of AWARE) and shortly after, we received the go-ahead to start the campaign.
The Necklace we were sent was blue, which represented the victims of Sexual Assault. Being a sensitive topic, we wanted to create an organic foundation by working with real victims. Along many, there was Hannah Love.
She was able to tap into personal experiences that provided light during the project.
The video was shot in 2018 and released in 2020. In the video, you see before and afters of Tyler McHenry. Change of posture and character can be noticed in the frames. This represents the healing that took place within the years.
Thank you to the actors: